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Advertising Standards Agency complaints – learning points

The Advertising Standards Authority (ASA) regularly publishes information on complaints it receives and their outcomes. The following article seeks to provide some insight into what generates the most complaints and how these were viewed by the ASA. Of course, these do not relate just to financial services but to advertising in general. However, much of the ASAs findings are very pertinent to the use of financial promotions in generating business and interest in financial services.

Complaint types

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